Relationship Quality of International New Ventures in Marketing Channel: A Conceptual Framework for Their Antecedents and Outcome
نویسندگان
چکیده
This paper takes as its starting point the current phenomenon of a international new ventures (INVs), which are emerging a world and gathering attention on the interaction of two research paths, international business and entrepreneurship (McDougall & Oviatt, 2000). This impact is on a huge research challenge for international business’s theory and practice. The paper proposes some simple and conceptual explanatory of relationship quality model, to be specially used for explaining and visualizing marketing channel in INVs. This paper uses a framework which also discusses categories of relationship bonds, relationship benefits, relationship norms, relationship quality and performance.
منابع مشابه
The Antecedents of Relationship Marketing and Customer Loyalty: A Conceptual Framework to Determine Outcomes
Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...
متن کاملDevelop a conceptual framework for social commerce in the sports industry
The purpose of this study was to designing a social business framework in the sports industry. The research method was qualitative with a systematic exploratory approach (content analysis). Selected. Statistical population of the research included two sections of human resources (managers and consultants of sports businesses, professors and experts in sports marketing and social media) and info...
متن کاملEnvironmental tranquility: A conceptual framework and urban architectural features
Stressful life and reduced well-being have always been an issue of lifestyle in modern society. Constructing a multidisciplinary conceptual framework of environmental tranquility and quality of life is required for the field of architectural development, improved environmental quality, and enhanced human well-being. This paper reviews the main concepts of tranquility, environmental quality, and...
متن کاملDevelop AFramework for Selection of Intermediary in Marketing Channel
This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...
متن کاملBuilding a Comprehensive Conceptual Framework for Power Systems Resilience Metrics
Recently, the frequency and severity of natural and man-made disasters (extreme events), which have a high-impact low-frequency (HILF) property, are increased. These disasters can lead to extensive outages, damages, and costs in electric power systems. A power system must be built with “resilience” against disasters, which means its ability to withstand disasters efficiently while ensuring the ...
متن کامل